Established digital well being firms proceed to consolidate their merchandise, providers, and platforms. A part of this technique can embrace becoming a member of with a powerful, complementary companion once you need your organization to develop. Exercise and well being monitoring wearables firm Fitbit Well being Options, owned by Google since 2019, not too long ago introduced a partnership with Pretaa, Inc. Pretaa is a behavioral analytics firm that focuses on enhancing outcomes for people who find themselves recovering from substance abuse dysfunction.
Fitbit has been considered one of main health tracker manufacturers since its 2009 launch. Fitbit trackers and good watches now additionally monitor a rising variety of well being biometrics, together with passive AFib detection in an improve for a lot of current fashions. Fitbit’s elective Premier subscription program additionally focuses on enhancing well being outcomes with monitored habits adjustments. Pretaa’s platform sends reviews and encouragement to wearers. Pretaa additionally sends knowledge and actionable assist plans to the consumer’s household, associates, and care groups. Pretaa will incorporate Fitbit knowledge into its analytics platform.
Relying on the precise mannequin, Pretaa will make the most of Fitbit biometric knowledge together with exercise monitoring and sleep monitoring knowledge. Biometrics will embrace coronary heart charge, oxygen saturation, and physique temperature. We’re blissful to see elevated collaboration amongst digital well being firms, partially as a result of that exercise validates medical usefulness. If the Fitbit and Pretaa collaboration may also help stem the huge human price of opioid and different addictions, that’s additionally a giant win.